Comment Deadline on Proposed Children’s Online Privacy Rules Extended by FTC

By J. Bradford Currier and Marc Martin

The Federal Trade Commission has extended the deadline for comments on the agency’s proposed revisions to the Children’s Online Privacy Protection Act (“COPPA”) released earlier this month. As we reported previously, the proposed rules would modify key definitions contained in COPPA to clarify the parental notice and consent responsibilities of website operators as well as third-party advertisers and “plug-in” developers that collect personal information on children. The proposed rules also aim to establish clear guidelines for the use of so-called “persistent identifiers” and would potentially allow websites which appeal to a general audience to “age screen” users by birth date and provide parental notice and obtain consent only for users who identify themselves as under 13 years of age. 

Comments on the proposed rules will now be accepted until September 24, 2012.

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